BENEFITS OF PARTICIPATION

BENEFITS OF PARTICIPATION

LeShow Moscow is the leading B2B outerwear trade show

For 28 years, LeShow Moscow has established itself as the leading B2B exhibition for outerwear, leather, and fur in Russia and the CIS. It attracts a highly focused professional audience, creating a space where business relationships are forged and next-season orders take shape.

Direct Access to Your Target Audience

LeShow enables direct contact with buyers, distributors, brand owners, and purchasing managers from retail chains and marketplaces. You present your products to decision-makers who place orders on the spot.

Concentrated Professional Environment

85% of visitors are industry specialists in outerwear—from retail and wholesale to contract manufacturing and logistics.

International Scope

Exhibitors from Turkey, Russia, the CIS, Europe, and Asia generate strong interest and create opportunities to build supply chains and cross-regional partnerships.

Formats Tailored to Your Goals

Depending on your objectives, you can choose individual stands, national or collective pavilions, or partnership programs. This flexibility supports a range of strategies: showcasing collections, launching new models, sourcing contractors, and strengthening export channels.

High-Impact Negotiations

The exhibition provides a working environment for testing new products, discussing pricing models, and defining supply terms. In just three days, participants gain feedback and offers that would normally take weeks or months of negotiations.

Marketing Support

Exhibitors receive advertising and PR backing: website features, targeted email campaigns, social media promotion, and inclusion in runway shows and the business program. This means not only qualified traffic but also stronger brand recognition within the professional community.

Fast-Track to Agreements LeShow compresses the decision cycle: from first meeting to signed orders in just three days—far quicker than traditional off-site negotiations.

Visitor Profile Highlights:

85%

industry professionals

67%

company and department heads

71%

attend specifically to find new suppliers and track market trends