“LeShow”, the world-famous exhibition has been held since 1998 and is in the 6th of world professional leather and fur exhibitions; on the territory of Russia it is the only large specialized exhibition in leather and fur industrial sector.
In May 2012 the International Leather and Fur exhibition LeShow will celebrate its 15th birthday. 15 years for an exhibition is the success of the project, matured experience of manufacturers and buyers being joined on one ground, and establishing new partnership.
For years of existing LeShow approved itself as a high-qualified event where both: manufacturers of leather and fur industry, distributors and representatives take part.
“LeShow” takes a leading position among exhibitions of alike theme, it has the reputation of event with high commercial impact and increases the quantity of exponents and professional visitors year by year.
Thus, in 2012 the space of the exhibition will be over 12 000 sq.m, and the quantity of participants will exceed 150 companies (in comparison with 2009 – 6000 sq.m and 80 participants, in 2010 – 8000 sq.m and 104 participants, and in 2011 – 10 000 sq.m and 124 participants respectively).
The exhibition theme is of interest for a huge audience as there is presented almost the whole segment of leather and fur goods which are in demand.
- Leather garments; - Fur garments;
- Sheepcoats; - Textile clothes with fur collars;
- Headgear; - Semi-finished leather and fur;
- Accessories (bags, belts, wallets, gloves etc.)
The exhibition gives to the exponents a great opportunity to present their products properly, to find new business contacts, to expand sales results and the sales geography, to open new perspective business lines.
For professional visitors already 4 years there has been working the Wholesalers Buyer’s program that helps wholesalers to find the interesting product range, and participants – their buyers.
The successful result of the program and the whole exhibition is proved by the exhibition audit – the LeShow 2011 was visited by the representatives of wholesale and retail from over 210 cities of RF and CIS countries, on the average, one participating company accounts for 26 wholesalers.*
The “LeShow” exhibition gives the professionals the unique opportunity to make contracts with partners from all over the world without leaving the territory of Russia.
In 2011 45,77% of the visitors expressed a wish to conclude agreements and purchase goods.
The given above results of an independent research proves the economic feasibility and payback of participation in the event.
LeShow exhibition is of interest for ultimate customers as well, who will have a chance to see fashion collections and new tendencies in leather and fur world, to find necessary clothes among exhibition samples.
Within the frame of the exhibition there are colorful fashion-shows of leading manufacturing companies, which allow seeing the leather and fur collections in details from the most attractive point of view.
The organizers of LeShow exhibition carry out continuous monitoring of problems and changes in the sector and that allows reacting and intruding of corresponding innovations to the exhibition.
The example of such an approach in 2011 was the participation of recruiting agency specialized on Fashion industry only. With lack of professional personnel in leather and fur sector this move turned out to be quite efficient for manufacturers according to participants’ opinion.
Factored marketing decisions of the LeShow organizers allow including new interesting colours into the exhibition palette, opening new dimensions for solving problematic of the sector.
Thus, in connection with increased demand for fur products in Russia, in LeShow 2012 there will be organized a special saloon of fur garments: furcoats, headgear, accessories, which will be presented by the companies from all over the world.
Russia, its weather conditions and population over 150 millions is one of the biggest consumers of leather and fur products all over the world.
Connecting altogether exponents and professional visitors on its space, LeShow exhibition, it its turn is an efficient tool for products realization, it promotes making new efficient distribution channels on the territory of Russia. Growing popularity of the exhibition among wholesalers every year guarantees that almost each product will find its buyer here.
LeShow was awarded with the Certificate of the Global Association of the Exhibition Industry UFI.
LeShow is characterized with high organization level, visitors and participants are provided with free services for negotiation: interpretation, Internet access, coffee-break and other additional services.
We are sure that due to the strong growth of professional community, the 15th international leather and fur exhibition LeShow will approve the position LeShow as an efficient project for specialists and the strongest event in leather and fur sector in Russia.
*) Official data of an independent research you can find on the website of the exhibition website
www.leshow.ru in sector “About LeShow-2011”.