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LESHOW exhibition Moscow 2010 – realities of success

On 18-20 May 2010 at the exhibition centre “Expocentr” in Moscow the 13th International fur and leather exhibition LeShow is held.

Only 3 days are allotted for the business event and the fashion festival at one time. During this time the buyers will have the opportunity to communicate with the companies’ representatives – manufacturers, to place orders, and the manufacturers can estimate the opponents’ products. The ultimate customers will have a unique opportunity to find the necessary part of a wardrobe – offbeat and salable.

The LeShow exhibition is famous far away from Russia; it is in the sixth of professional world exhibitions in the fur and leather sector.

Based on the result of the last exhibition it can be said that the crisis for fur and leather industrial sector was not lethal. Although during economically difficult 2009 year the general space of the exhibition dropped to 14%, the quantity of the participants increased 19 %. It means that in spite of the fact that companies decreased the exposition space, they still tried to declare their presence in the market.

In the majority, the participants of the exhibition were the foreigners. However, the traditional manufacturers of shipcoats and leather products – Turkey and of furcoats - Russia, according to the 2009 data, were presented at the exhibition in the quantity of 30 and 18 companies respectively. The rest of the companies were from other world countries. This goes to prove that foreign companies responded fast on the changed economical situation, knowing that Russia, due to its environmental conditions, huge territory and population over 150 millions has always been one of the biggest sales market for leather and fur products.

It was not easy to mark the own presence in the market, to show the active position at the difficult crisis year, but participants of LeShow 2009 did not regret: ON THE AVERAGE, ONE PARTICIPATING COMPANY ACCOUNTS FOR 22 WHOLESALERS, AS WELL AS ULTIMATE CUSTOMERS, that is more then 76 % out of total visitors were representatives of wholesale and distribution companies, large regional chains, shops from 98 Russian cities.

The severe winter showed even more interest of the wholesalers for leather and fur products.

The Russian climate historically supposes a shipcoat or a furcoat in the wardrobe in winter, as for off season, - nothing can be more appropriate then leather garments.

Besides, Russia is gradually coming out of crisis, and the population of the country, who for the last 10-15 years got used to practical, fashionable and irreplaceable for Russian climate garments, prefers such clothes while planning paramount postcrisis purchases.

The tendency of foreign companies participating at the exhibition is kept in 2010 as well.

In LeShow 2010 there are not less then 80 leading manufacturing companies from the Ukraine, Belorussia, China, Turkey, Argentina, Pakistan, India, Poland, Bulgaria, the USA, France, Russia and other countries.

The exhibition sectors present almost the whole range of fur and leather industry. Apart from fur and leather garments, shipcoats, textile clothes with fur collars, semi-finished fur and leather, there are headgear and accessories (bags, wallets, belts) presented, which also arouse intense interest of the consumers.

The “LeShow” is characterized with the high organization level, personal service to each participant, active discount system and other bonuses.

The organizers of the exhibition have well-established connections with representatives of wholesale chains, who are aimed at purchasing the products presented at LeShow.

The real orders are the thing that profitably distinguishes LeShow from the other exhibition event.

Within a framework of LeShow there are the daily fashion shows of the leading manufacturing companies, where the visitors, wholesalers in the majority, and the exponents have the opportunity to explore the collections of fur and leather products with the most attractive point of view.

We are sure that thanks to the stable interest to the exhibition from sides of wholesalers and retailers, the 13th International fur and leather exhibition LeShow will continue its successful headway, as it is effective selling tool and it favors the establishment of effective marketing channel on the territory of Russia.

THE LESHOW EXHIBITION-MOSCOW 2010 – SUCCESS IN ACTION On 18-20 May in the exhibition centre “Expocentr”, in Moscow there is the 13th international Fur and Leather exhibition LeShow where in spite of the diffi cult period about 100 leading manufacturing and trade companies from Russia, the Ukraine, Belorussia, China, Turkey, Argentina, Pakistan, India, Poland, Bulgaria, the USA and others will take part. It is not easy to gather so many representatives of different countries, not to mention the conditions of hard economic situation, which manufacturing companies are put in, though the commercial reputation of the exhibition allows doing so. The LeShow exhibition is in the fi ve of the biggest world exhibitions of fur and leather products, it is the only professional exhibition on the territory of Russia in fur and leather industrial sector, the space of which is annually more then 6000 sq.m. LeShow has a unique competitive advantage – the real orders immediately at the exhibition. Since 2008 there has been the special buyer’s program for wholesalers. The survey results of the “LeShow” exhibition showed that 76 % of the visitors are purchasing specialists: representatives of wholesale and distributing companies, large regional chains, retail stores from 98 cities of RF and 20 countries of the world. THEREFORE, ON THE AVERAGE, ONE PARTICIPATING COMPANY ACCOUNTS FOR 22 WHOLESALERS. The sectors of the exhibition are of a high interest for a huge audience as there is the whole segment of necessary products of fur and leather industry. Apart from fur and leather clothes, ship skins, textile clothes with collars, semi-fi nished products, there is also a wide choice of headgears and accessories (bags, belts, wallets etc.), which are the necessary addition and arise intense consumers’ interest, especially during diffi cult economic period. It should be noted that in 2009 out of 80 participating companies there were 30 from Turkey and only 18 – from Russia. The other companies were from other countries. This indicates that foreign companies feed back much faster on the economic conditions, with clear understanding that Russia due to its climatic conditions, huge territory and population over 150 million people has always been the largest sales market for fur and leather products. The utter success of LeShow 2009 has shown again that it provides the retailers and wholesalers of Russia and countries of CIS with wide range of qualitative products; thus, – it is one of the best selling tool. The LeShow exhibition 2010 will be even more far-reaching. In the frame of the exhibition there will be a separate saloon of leather accessories and headgear. The buyer’s program and constantly huge quantity of ultimate customers among the exhibition visitors allows to surely saying that the 13th International fur and leather exhibition LeShow 2010 will help on the real commercial profit and establishing effective trade channel on the territory of Russia. "FUR AUCTIONS" №24, 2009. The 11th INTERNATIONAL LESHOW LEATHER & FUR FAIR / MOSCOW

Since 1993, Turkel Fair Organization Inc., has been organizing trade fairson a wide spectrum across the four continents, including such countries as Russian Federation, Ukraine, Belarus, Baltic Republics, Poland, Germany, Italy, Greece, Hungary,Denmark, Spain, Latvia, Romania, Tunis, Egypt, Israel, Jordan, Kenya, Ghana, Sudan, Syria, Nigeria, Venezuela, Canada, South Africa, Kazakhstan and Tatarstan.

Turkel organizes around thirty trade fairs each year and the biggest in its class international exhibition of fur and leatherwear «LeShow», which is annually staged in Moscow, is a kind of the company's business card. LeShow, the largest and most comprehensive marketplace for leather and fur industry in Russian Federation establishes the platform for fashion business where thousands track trends, find new sources and find new business partners. The 11th International Leather and Fur Trade Show «LeShow 2008» will take place on April 9 through 11, in the Exhibition Center EXPO CENTR, Forum Pavilion. Le Show 2007 welcomed exhibitors from major industrial and trading companies from Argentina, Spain, Italy, Russia, Turkey, Poland, Greece, and Ukraine. All of them were aiming at taking advantage of the unique opportunity to exchange new ideas and share projects, demonstrate the new collections, get acquainted with the latest novelties in the field of leather and fur processing, and make contracts for mutually beneficial cooperation. The exhibitor sections of LeShow; Leather clothing, Fur clothing, Treated leather, Accessories, Chemical raw material, for leather and furindustry… The selected exhibitors had a chance to display their latest collections with the fashion shows with the participation of Russian top models. Last year, LeShow was visited by representatives of the following countries: Argentina, Azerbaijan, Armenia, Belarus, Bulgaria, Vietnam, Germany, Greece, Israel, Iran, Spain, Italy, Kazakhstan, Canada, China, Korea, Kyrgyzstan, Letonia, Lithuania, Moldovia, Holland, Norway, Russia, Romania, USA, Turkey, Uzbekistan, Ukraine, France, Crotia, the Czech Republic, Sweden, Switzerland, and Estonia. In 2007, on behalf of 10^th year of Leshow, special events and international pr campaigns has been organized by Turkel Fair Org. as LeShow 1st International Young Designers Competition where student designers of universities and academies from Italy, Greece, Turkey and Russia were invited... As the organizer, we expect to welcome more exhibitors in 2008 by running heavy promotional activities throughout the year in Italy, Spain, Finland, Ukraine, Kazakhstan, Poland, Russia, Greece, Argentina, India, Pakistan, China, Korea in short, in the countries where the Leather and Fur Fashion is widely spread in order to prove once again that LeShow is the best business to business platform in the region showcasing the latest trends in the industry.